When we started building Trainbase, we studied every corner of the fitness technology landscape. The clearest problem was not a missing feature. It was the business model. Standard coaching software pricing is misaligned with the financial reality of being a coach: it penalises you for growing.
So we built our model on a different principle, and priced Trainbase at one dollar per client per month. This is the thinking behind that number.
the flaw in tiered pricing
Most coaching platforms, including the typical Trainerize alternative or Everfit alternative, use tiered pricing. The structure looks reasonable on the surface: more clients, more value, a higher price. The problem is at the margins. Sign your 16th client on a 15-client tier and your revenue grows by a couple of hundred dollars, but your software bill doubles overnight. Your provider just took a commission on the client you worked to win.
| clients | typical tiered plan | trainbase |
|---|---|---|
| up to 15 | $30 / mo | $15 / mo |
| 16 to 30 | $60 / mo | $16 to $30 / mo |
| 31 to 50 | $100 / mo | $31 to $50 / mo |
| your 16th client | +$30 / mo overnight | +$1 / mo |
a pricing model that makes you hesitate before signing a client is working against the only thing that matters.
software should scale with you, not against you
Our pricing philosophy is one idea: we are your partner in growth, and our success should be a direct, linear function of yours. So we abandoned tiers entirely. Your first client costs a dollar. Your 16th costs a dollar. Your 51st costs a dollar. No cliffs, no penalties, no hesitation, and a cost you can forecast to the dollar whether you coach five people or five hundred.
- tiered plan
- $30 / mo
- trainbase
- $15 / mo
- tiered plan
- $60 / mo
- trainbase
- $30 / mo
- tiered plan
- $100 / mo
- trainbase
- $50 / mo
This structure creates mutual accountability between us and you. We are incentivised to build software that helps you attract and keep clients, because our revenue rises only when your roster does. We grow with you, not by building pricing gates you have to break through.
why $1, deliberately
The figure is not arbitrary. It is simple to understand, impossible to misread, and aggressive enough to challenge the market. It forces us to operate efficiently and to build a product valuable enough to scale to a large number of coaches and their clients.
We can sustain this because Trainbase is not only a B2B tool. It is a dual-sided platform: the consumer application, where individuals track their own training, nutrition, and wellness, runs a parallel ecosystem that helps carry the infrastructure. That volume is what lets us align our coaching price with your success instead of against it.
a true Trainerize and Everfit alternative
For a coach weighing the options, the difference is structural, not cosmetic. Comparing one tiered platform to another is just choosing which set of cliffs is slightly less punishing. Trainbase changes the relationship between a coach and their software: you stop thinking about the subscription, add clients, deliver your service, and trust the platform is scaling with you affordably and predictably. The mental energy you used to spend managing a plan goes back into coaching.
| tiered software | trainbase | |
|---|---|---|
| cost of your next client | a tier jump | +$1 / mo |
| pricing cliffs | at every tier | none |
| predictable cost | only within a tier | always, $1 x clients |
| penalty for growth | your bill jumps | scales linearly with you |
| at 50 clients | around $100 / mo | $50 / mo |
the future is aligned
This is more than a pricing strategy. It is the logical expression of the whole platform: a unified system where the success of trainers and the progress of clients are interconnected, and the price reflects it. We believe coaches should be rewarded for their growth, not taxed on it. That belief is what a dollar per client is built to keep.
the honest answers
How much does Trainbase actually cost?
One dollar per client per month. Coach twenty people and it is twenty dollars a month. There are no tiers, no setup fee, and no per-feature upsell.
What happens to my bill when I add a client?
It goes up by exactly one dollar. There is no tier to break through and no overnight jump, so signing one more person is never a financial decision.
How can you offer it this cheaply?
Trainbase is dual-sided: a tool for coaches and a consumer app that stands on its own. The consumer side helps carry the infrastructure, so we can price the coaching tools below what a B2B-only competitor can match.